New brand identity, new marketing positioning, new name, new graphic identity… This year, the company is modernising its image and repositioning its added value by structuring its expertise around new chalet ranges to better meet the expectations of its clients.
An image in harmony with its portfolio
We wish to reposition our image so that it mirrors our portfolio. Being loyal to who we are: “sober & timeless”, the new graphic identity seeks inspiration from our local area: the blazon like that of a territory, the mountains and know-how are also represented so as to be easily recognisable and striking. Maison Pierroz stands for a rich history of know-how passed down from generation to generation. “We respect our local area and work on your project according to the rules of the trade. Our new identity can already be seen on our fleet of vehicles and our website. Our “portfolio” brochure and social networks will soon take our communication makeover well beyond the boundaries of the Savoie area.”
“We were keen to express the evolution of our company via a new brand image and positioning. It is always so much more difficult to remain simple and effective! In other words stick to the essentials. My ambition was to leave an imprint: blazon, name, professions…”.